Creative Brief

Choose a challenger brand with the goal of surpassing the category leader. Develop an Integrated Brand Campaign using various touchpoints to engage a specific Target Audience. Showcase your strategic and execution skills in crafting comprehensive brand campaigns. Collaborate with partners to enhance portfolio quality and build a strong team, simulating real-world industry dynamics.real-world industry dynamics.

Key Message

In a world full of unsavory flavors, be sweet.

Teammates

Mia Turrichi

Collaborators

Aaron Joshua Li

Muskaan Kakkar

Crystal Ju

Olivia Gutierrez

Tool Kit

Adobe Illustrator

Adobe Photoshop

Spark AR Studio

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Work

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Advertising and Branding

Wonka x Van Leeuwen

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